BOZKURT BEKOĞLU, F.; ERGEN, A. New product development and product launch strategies<p>Yeni ürün geliştirme ve lansman stratejileri. Journal of Human Sciences, [S. l.], v. 13, n. 1, p. 923–938, 2016. Disponível em: https://j-humansciences.com/ojs/index.php/IJHS/article/view/3600. Acesso em: 3 jul. 2024.