E-commerce in sports sector

Abstract

In today's world, especially in the information age in the field of management rapid and radical changes are taking place.The internet phenomenon occuring as a result of the development of globolization and information technology has revealed such consepts as ‘New Economy’ and ‘Knowledge Economy’ in parallel to the services all over the world. Electronic commerce (e-commerce) emerging by this conceptual affections is growing very rapidly today. This rapid growth in e-commerce is reflected also in the sports sector. As the days passed in the sports sector, widespread electronic commerce is affecting the traditional sales and marketing methods and providing different convenience to consumers. Institutions and organizations in the sports sector of globalized economy are required to learn and practice the e commerce method which increases their ability to compete.

This study have examined what electronic commerce means in the sports sector and positive and negative sides with descriptive method and the primary and secondary sources directly or indirectly related to electronic commerce has been evaluated by using “Documentation Method”. The results obtained are shown in the conceptual table.