The effect of message type on primary perceptual field in visuals

Authors

  • Özgen Korkmaz Ahi Evran Universty Education Faculty

Keywords:

Material development, Message design, the rule of thirds, balance, integrity

Abstract

This study aims to determine the relationship between message type and the field(s) that students perceive first in an instructional material. It employs the scanning model and its study group consists of 150 sophomore students attending the Faculty of Education at Ahi Evran University. The data has been obtained by identifying the student responses to a visual material designed by the researchers. The results have been interpreted through the frequency, percentage and the Kendall’s tau_b test applied on the collected data (p<.05). As a result, message type is of importance in placing the message in an instructional material. The field including the primarily perceived message in a visual principally focuses around the center of the visual or in the first point of interest according to the rule of thirds. Furthermore, encoding messages in the form of letters or numbers leads to a change in the primary perceptual field. Therefore, it would be useful to encode verbal information in various techniques such as numerical expression, symbolization, etc.

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Author Biography

Özgen Korkmaz, Ahi Evran Universty Education Faculty

Ozgen Korkmaz was born in 1972 in Konya. He graduated Industrial Arts Education Faculty, Department of Computer Inst in in 1993 at Gazi Un. He graduated Institute of Computer Science and Information Department of Education Master Program, in 1996 at Afyon Kocatepe Un. He graduated  Institute of Educational Sciences Department of Educational Technology PhD Program in 2007 at Gazi Un. Currently he is working as assitand proffesor at Ahi Evran Un. Education Faculty Department of  Computer and Instructional Technology.

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Published

2011-03-04

How to Cite

Korkmaz, Özgen. (2011). The effect of message type on primary perceptual field in visuals. Journal of Human Sciences, 8(1), 1052–1070. Retrieved from https://j-humansciences.com/ojs/index.php/IJHS/article/view/1488

Issue

Section

Computer Education and Instructional Technologies