The Evaluation of michelin star restaurants<p>Michelin yıldızlı restoran işletmelerinin değerlendirilmesi
Keywords:
Michelin, Michelin Star, Restaurant, Online, Online Review, Michelin Yıldızı, Restoran, Çevrimiçi, Çevrimiçi YorumlarAbstract
The purpose of this study is to examine online reviews on michelin star restaurants in terms of which vary according to the user to be useful and to evaluate the factors affecting the overall assessment. For this aim, the online reviews about michelin star restaurants on the website TripAdvisor are examined. Among 32.225 online user reviews in total, 3.622 reviews are analyzed. Considering online reviews with regard to michelin star restaurants, it is concluded that reviews with more helpful than three and three are more negative towards the value, atmosphere, food, service and overall evaluation. When the relationship between overall evaluation and value, atmosphere, food, service is inspected, it is seen that value is the variable that describes the overall evaluation best and then food comes second, third is atmosphere.
Özet
Bu çalışmada, michelin yıldızlı restoran yorumlarının, kullanıcılara faydalı olmalarına göre farklılık gösterip göstermediği araştırılmış ve genel değerlendirmeyi etkileyen faktörler incelenmiştir. Bu amaca yönelik olarak, TripAdvisor seyahat yorum sitesinde üç yıldızlı Michelin restoranlarına ait online yorumlar ele alınmıştır. Yorum sayısı 50’nin altında olan restoranların yorumları araştırmaya dâhil edilmemiş ve sadece İngilizce yazılan yorumlar ele alınmıştır. Bu kriterler dikkate alınarak 3 yıldızlı michelin restoran işletmesine ait 32.225 yorumdan sadece 3.622 tüketici yorumu incelenmiştir. İncelenen yorumlara göre; üç ve üçten daha fazla faydalı olan yorumları yazanlar michelin yıldızlı restoranların değerini, atmosferini, hizmetini, yemeklerini ve genelinde daha olumsuz yaklaşmaktadır. Michelin yıldızlı restoranların genel değerlendirilmesini, en iyi açıklayan değişkenin değer olduğu, sonra yemeğin geldiği daha sonra atmosferin geldiği görülmektedir.
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