The influence of promotional activities on the economic decision making

Authors

Keywords:

Behavioral Economics, Rational Behavior, Economic Choices, Decision Making

Abstract

Behavioral economics is one of the sub-disciplines discussed through the process of economic thought. It studies the economic decisions of the individuals under the influence of social, emotional and cognitive factors. According to the rational behavior theory in economics, it is discussed that, the individuals may show irrational behaviors in spite of the expectation of rational behaviors. Economics is a human focused social science. The studies held, illustrate that the human behaviors have to be evaluated with the psychological factors. 

The purpose of this study is to investigate the influence of sales efforts of the drug firms on the economic decision making. The data gathered by the questionnaire show that the marketing strategies influence the decision making behavior of individuals. 

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Author Biographies

Aslı Öztopcu, Maltepe University

Ph.D., Maltepe University, Department of Banking and Insurance

Nuran Karaağaoğlu, Maltepe University

Lecturer, Master. Maltepe University, Department of Publıc Relations and Publicity

References

Akerlof, G. A., & Kronton, R. E. (2000). Economics and Identity. The Quartely Journal of Economics, 115(3), 715-753.

Akın, Z. (2013). Davranışsal İktisat-2 (Hangi Ülkelerde Hangi Uygulamalar Var?). drzaferakin.blogspot.com.tr/2013/04/davranssal-iktisat-2-hangi-ulkelerde.html. Retrieved kasım 2015, from drzaferakin.blogspot.com.tr/2013/04/davranssal-iktisat-2-hangi-ulkelerde.html

Aksoy, T. & Şahin, I. (2009). Belirsizlik Altında Karar Alma: Geleneksel ve Modern Yaklaşımlar. Türkiye Ekonomi Kurumu, Tartışma Metni.

Anand, P., & Lea, S. (2011). The Psychology and Behavioural Economics of Poverty. Journal of Economic Psychology(32), 284-293.

Ariely, D., Loewenstein, G., & Prelec, G. (2003). Coherent Artbitrariness: Stable Demand Curves Wihtout Stable Preferences. The Quartely Journal of Economics, 118(1), 73-106.

Azar, H. A. (2012). On the relationship of economic psychology and behavioral economics. journal of economic psychology, 33, 662-664.

Basılgan, M. (2013). İktisat ve Deneysel Yöntem: Deneyler, Tartışmalar ve Gelecek. İ.Ü. Siyasal Bilgiler Fakültesi Dergisi, 48, 61-89.

Binmore, K., & Shaked, A. (2009). Experimental Economics: Where Next? Journal of Economic Behavior and Organization.

Bolton, G. E., & Ockenfels, A. (2012). Behavioral economic engineering. Journal of Economic Psychology, 33, 665-676.

Büyüköztürk, Ş. (2011). Sosyal Bilimler İçin İleri Analizi El kitabı (22. ed.). Ankara: Pegem Yayınevi.

Camerer, C. F. (1999). Behavioral economics: Reunifying psychology and economics. Proceedings of the National Academy of Sciences of the United States of America, 96(19), 10575-10577.

Camerer, C. F. (2002). Behavioral Economics: Past, Present, Future. Division of Humanities and Social Sciences, 228-277.

Camerer, C. F., Loewenstein, G., & Prelec, D. (2005). Neuroeconomics: How Neuroscience Can Inform Economics. Journal of Economic Literature, 43, 9-64.

Can, Y. (2012). İktisatta Psikolojik İnsan Faktörü. Davranışsal İktisat. Hukuk ve İktisat Araştırmaları Dergisi, 4(2), 91-98.

Colander, D. (2004). The Art of Teaching Economics. International Review of Economics Education, 3(1), 63-76.

Çalık, G., & Düzü, Ü. (2009). İktisat ve Psikoloji. Akademik Bakış. Uluslararası Hakemli Sosyal Bilimler e-Dergisi.(18).

DİCLemente, D. F., & Hantula, D. A. (2003). Applied behavioral economics and consumer choice. Journal of Economic Psychology, 24, 589-602.

Eren, E. (2009). Yeni İktisatta” Ortak Noktalar. İktisatta Yeni Yaklaşımlar Çalıştayı.

Etzioni, A. (2010). Behavioral economics: A methodological note. Journal of Economic Psychology, 31, 51-54.

Foxall, G. R., & Schrezenmaier, T. C. (2003). The behavioral economics of consumer brand choice: Establishing a methodology. Journal of Economic Psychology, 24, 675-695.

Frank, R. H. (2006). Microeconomics and Behavior. New York, America: McGraw-Hill Irwin.

Glimcher, P. W., Camerer, C. F., Fehr, E., & Poldrack, R. A. (2009). Introduction: A Brief History of Neuroeconomics. Neuroeconomics: Decision Making and the Brain. USA.

Gorvett, R. (2012). Behavioral Economics and Its Implications for Enterprise Risk Management. Call Paper for the 2012 ERM Symposium.

Harford, T. (2008). The Logic of Life. Newyork: Random House. ISBN: 978-1-58836-682-5

Kahneman, D., & Smith, V. (2002). Kahneman, D. & Smith, V. (2002). Foundations of Behavioral and Experimental Economics. Advanced information on The Prize in Economic Sciences, 1-25.

Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decisions under risk. Econometrica, 47, 313-327.

List, J. A. (2011). Why Economists Should Conduct Field Experiments and 14 Tips for Pulling One Off. Journal of Economic Perspectives, 25(3), 3-16.

Mill, J. S. (1967). Essays on Economics and Society , . In J. M. Robson (Ed.). Toronto and London, England and USA: University of Toronto Press .

Nakano, T. (2007). Alfred Marshall's economic nationalism. Nations and Nationalism, 13(1), 57-76.

Rubin, E. L. (2005). Rational Choice and Rat Choice: Some Thoughts on the Relationship Among Rationality, Markets, and Human Beings. Chıcago-Kent Law Review(89), 1091-1127.

Samson, A. (2014). The Behavioral Economics Guide 2014. Retrieved from www.behavioraleconomics.com

Samuelson, P. A., & Nordhaus, W. D. (1985). Economics (12th ed.). New York: McGraw-Hill.

Schneider, S. (2010). Homo Economicus- or More Like Homer Simpson? . Deutch Bank Research.

Simon, H. A. (1955). A Behavioral Model of Rational Choice., 69(1), 99-118. The Quartely Journal of Economics, 69(1), 99-118.

Schneider, S. (2010). Homo Economicus- or More Like Homer Simpson? Deutch Bank Research.

Şahin, T., & Aksoy, I. (2009). Belirsizlik Altında Karar Alma: Geleneksel ve Modern Yaklaşımlar. Discussion Paper, Turkish Economic Association, 2009(7).

Şeniğne, B. (2011). Rasyonalite Kavramına Deneysel ve Davranışsal İktisat Bağlamında Yeni Bir Bakış Açısı: “Nöroiktisat”. Yayımlanmamış Doktora Tezi, Marmara Üniversitesi, Sosyal Bilimler Enstitüsü.

Thaler, R. H., & Mullainathan, S. (2000). Behavioral Economics. MIT Dept. of Economics Working Paper, 00(27).

Von Neumann, J., & Morgenstern, O. (1953). Theory of Games and Economic Behavior. Princeton: NJ. Princeton University Press.

Yalçın, Y. (2012). Davranışsal İktisat Yaklaşımıyla Rekabetçi Piyasa Analizi. Rekabet Kurumu Yayınları(298).

14-1

Downloads

Published

2016-11-14

How to Cite

Öztopcu, A., & Karaağaoğlu, N. (2016). The influence of promotional activities on the economic decision making. Journal of Human Sciences, 13(3), 4613–4626. Retrieved from https://j-humansciences.com/ojs/index.php/IJHS/article/view/3947

Issue

Vol. 13 No. 3 (2016)

Section

Economics

License

Uluslararası İnsan Bilimleri Dergisi ISSN:1303-5134
International Journal of Human Sciences ISSN:2458-9489
 
is an "Open Access Journal" that uses a funding model that does not charge readers or their institutions for access. From the BOAI definition of open access, users take the right of read, download, copy, distribute, print, search, or link to the full texts of these articles.

Authors can retain copyright, while granting the journal right of first publication. Alternatively, authors can transfer copyright to the journal, which then permits authors non-commercial use of the work, including the right to place it in an open access archive. In addition, Creative Commons can be consulted for flexible copyright licenses.

©1999 Creative Commons Attribution-ShareAlike 4.0 International License.