A study on development of Perceived Quality-Image Scale in Sports Organizations

Authors

  • Yeşim Bayrakdaroglu Gümüshane University
  • Dursun Katkat Mersin University

Keywords:

Sports, Organization, Quality, Image, Scale

Abstract

The purpose of this study is to research how marketing activities of international sports organizations are performed and to develop a scale determining the effects of image management on public. The audiences of interuniversity World Winter Olympic sheld in Erzurum in 2011 participated in the research. Explanatory and Confirmatory Factor Analysis, reliability analysis were performed over the data obtained. All model fit indices of 25-item and four-factor structure of quality-image scale perceived in sports organizations applied were found to be at good level. In line with the findings obtained from the explanatory and confirmatory factor analyses and reliability analysis, it can be uttered that the scale is a valid and reliable measurement tool that can be used in field researches.

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Author Biographies

Yeşim Bayrakdaroglu, Gümüshane University

Assist. Prof. Gümüshane University School of Physical Education and Sports Gümüshane

Dursun Katkat, Mersin University

Assist. Prof., Mersin University School of Physical Education and Sports

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Published

2018-12-22

How to Cite

Bayrakdaroglu, Y., & Katkat, D. (2018). A study on development of Perceived Quality-Image Scale in Sports Organizations. Journal of Human Sciences, 15(4), 2407–2416. Retrieved from https://j-humansciences.com/ojs/index.php/IJHS/article/view/5290

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Section

Physical Education and Sport Sciences