Adoption factors to digital TV platforms in Turkey

Authors

Keywords:

Technologic adoption, new media, digital broadcasting, interactive TV, digital TV platforms

Abstract

The main aim of this study is to understand digital TV platform adopters’ media usage and adopting factors by identifying their profile in Turkey. According to this aim, it was tried to find out the demographic characteristics of digital TV broadcasting adopters, media usage level and the factors of adopting. In addition, it was tried to find out demographic variables, media usage frequency differences between adopters of digital TV platform and non-adopters. The result of analysis shows that, while it was found significant differences between adopters’ and non-adopters’ education; was not found significant differences between adopters’ and non-adopters’ age and sex. There is no significant differences between adopters’ and non-adopters’ media uses.  According to the results of factor analysis shows that there are 5 reason to adopting digital TV platform.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Author Biography

Burçin Yersel, Eskişehir Technical University

Burcin Yersel was working in Anadolu University between 1998-2018.  She has been workingin Eskisehir technical University since 2018. She  was appointed to Associate Professor to Radio and Television Technology program in Porsuk Vocational High school in 2017. Her education order; Anadolu University, PhD. Degree, 2008, Thesis: “ Digitalization in Information Age and Adoption to New Technology: Digital Television Broadcasting in Turkey”, Eskisehir. Anadolu University M.A. Degree, 2003, Thesis: “Supporting Teaching Learning Process with Digital Television Broadcasting in Distance Education”, Eskisehir. Anadolu University B.A. Degree, 1998, Faculty of Communication Sciences, Cinema and Television Department. Yersel has various published articles on new media, new technology and communication sciences in national and international journals.

References

Atkin, David J., Kim Neuendorf, Leo W. Jefress and Paul Skalski “Predictors of Audience Interest in Adopting Digital Television”. The Journal of Media Economics, 16 (3), 2003, 159-173.

Bagozzi, Richard P. and Yi, Youjae. “On the Evaluation of Structural Equations Models”. Academy of Marketing Science Journal 16 (1): 74–94. 1988

Bjoerner, Thomas. “The Early Interactive Audience of a Regional TV-Station (DVB-T) in Denmark”, Proceedings of the 1st European Conference on Interactive Television: From Viewers to Actors?, U.K:Brighton, 2003, 91-97.

Büyüköztürk, Şener, Sosyal Bilimler için Veri Analizi El Kitabı. Ankara: Pagem Yayıncılık, 2002.

Chan-Olmsted, Sylvia M., Jack C.C. Li and Jaemin Jung “The Profiling of Cable Modem Broadband Consumers: Characteristics, Perceptions and Satisfaction”, Journal of Targeting Measurement and Analysis for Marketing, 13 (4), 2005, 327-345.

Child, Dennis. The Essentials of Factor Analysis. London: Holt, Rhinehart and Winston, 1970.

Dupagne, Michel. “Exploring the Characteristics of Potential High Definition Television Adopters”, The Journal of Media Economics, 12 (1), 1999, 35-50.

Fidler, Roger. Understanding New Media, California: Pine Forge Press, 1997.

Jensen, Jens F. “So, What Do You Think, Linda? Media Typologies for Interactive Television”. In Agger, G. and Jensen, J. F. eds. The Aesthetic of Television, Media & Cultural Studies 2, Aalborg: Aalborg University Press. 2001, 349-396.

Hair, J., Anderson, R., Tatham, R. and Black, W. (1998) Multivariate Data Analysis. 5th Edition, Prentice Hall International, London.

Kalaycı, Şeref. SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Asil Yayınları, 2006.

Kang, Myung-Hyun. “Digital Cable: Exploring Factors Associated with Early Adoption”, Journal of Media Economics, 15 (3), 2002, 193-207.

Mahler, Alwin and Everett M. Rogers. “The Diffusion of Interactive Communications and the Critical Mass: The Adoption of Telecommunications Services By German Banks” Telecommunications Policy, 23 (10&11), 1999, 719-740.

Mutlu, Erol, Communication Dictionary, Ankara: Ark, 1998

Rogers, Everett M. Diffusion of Innovations, U.S.A.: Free Press, 2003

Rose, Nancy L., and Paul L. Joskow “The Diffusion of New Technologies: Evidence from the Electric Utility Industry”, Journal of Economics, 21 (3), 1990, 354-373.

Svennevig, Michael. “The Interactive Viewer: Reality or Myth”, Interactive Marketing, 6 (2), 2004, 151-164.

Swedlow, Tracy. (2006). “2000: Interactive Enhanced Television: A Historical and Critical Perspective”, http://www.itvt.com/etvwhitepaper.html (accessed, 13.3.2006).

Şencan, Hüner.(2005) Güvenilirlik ve geçerlilik. Ankara:Seçkin Yayınevi

Türkiye’nin dijital gözü araştırması (2018) available at online https://www.twentify.com/ (February, 2019)

Downloads

Additional Files

Published

2019-04-08

How to Cite

Yersel, B. (2019). Adoption factors to digital TV platforms in Turkey. Journal of Human Sciences, 16(2), 469–476. Retrieved from https://j-humansciences.com/ojs/index.php/IJHS/article/view/5696

Issue

Vol. 16 No. 2 (2019)

Section

Journalism & Mass Communication

License

Uluslararası İnsan Bilimleri Dergisi ISSN:1303-5134
International Journal of Human Sciences ISSN:2458-9489
 
is an "Open Access Journal" that uses a funding model that does not charge readers or their institutions for access. From the BOAI definition of open access, users take the right of read, download, copy, distribute, print, search, or link to the full texts of these articles.

Authors can retain copyright, while granting the journal right of first publication. Alternatively, authors can transfer copyright to the journal, which then permits authors non-commercial use of the work, including the right to place it in an open access archive. In addition, Creative Commons can be consulted for flexible copyright licenses.

©1999 Creative Commons Attribution-ShareAlike 4.0 International License.