The relationship between service quality and repurchase intention sports service in multi-purpose recreational sports facilities : Çok amaçlı rekreasyonel spor tesislerinde hizmet kalitesi ve spor hizmetlerini tekrar satın alma niyeti ilişkisi

Oktay Yiğit; Eray Yurtseven

doi:10.14687/jhs.v17i4.5998

Authors

Oktay Yiğit Niğde University https://orcid.org/0000-0002-3302-0345
Eray Yurtseven Istanbul University https://orcid.org/0000-0003-0565-6407

DOI:

https://doi.org/10.14687/jhs.v17i4.5998

Keywords:

Recreation, service quality, recreational sports facility, repurchase intention, Rekreasyon, hizmet kalitesi, rekreasyonel spor tesisleri, tekrar satın alma niyeti

Abstract

The study aims to investigate the relationship between the service quality in multi-purpose recreational sports facilities and repurchase intention to buy sports services.

The sample of the study consists of 538 individuals – 208 female and 330 male – who are the members of 5 sports centers in Istanbul, which are supposed to represent the population of the research.

In this study, a questionnaire consisting of three parts was applied to measure the relationship between service quality and repurchase intention to buy sports services of individuals who are the members of recreational facilities. The questionnaire contains the Sports Facilities Service Quality Assessment Scale, which was developed by Lam et al. (2005), of which the Turkish validity and reliability study was done by Gürbüz et al. (2005) and also contains the Repurchase Intention Questions developed by Bülbül et al. (2012) and demographic information. The data obtained from the questionnaire were analyzed using the SPSS 24 program.

As a result of the research, a positive relationship was observed between service quality and its sub-dimensions and repurchase intention sports service in multi-purpose recreational sports facilities.

Extended English summary is in the end of Full Text PDF (TURKISH) file.

Özet

Araştırmanın amacı çok amaçlı rekreasyonel spor tesislerinde hizmet kalitesi ile spor hizmetlerini tekrar satın alma niyeti arasındaki ilişkinin araştırılmasıdır.

Araştırmanın örneklemini evreni temsil etiği varsayılan İstanbul ilindeki 5 adet spor merkezine üye olan 208’i kadın, 330’u erkek toplam 538 birey oluşturmaktadır.

Araştırmada çok amaçlı rekreasyonel spor tesislerine üye olan bireylerin hizmet kalitesi ve spor hizmetlerini tekrar satın alma niyetleri arasındaki ilişkiyi ölçmek için üç bölümden oluşan anket uygulaması yapılmıştır. Anketin içeriğinde Lam ve ark. (2005) tarafından geliştirilip Gürbüz ve ark. (2005) tarafından Türkçe geçerlilik ve güvenirlilik çalışması yapılan, spor tesisleri hizmet kalitesi değerlendirme ölçeği, Bülbül ve ark. (2012) tarafından geliştirilen tekrar satın alma niyeti soruları ve demografik bilgiler yer almaktadır. Anket uygulamasından elde edilmiş olan veriler SPSS 24 programı kullanılarak analiz edilmiştir.

Araştırma sonucunda çok amaçlı rekreasyonel spor tesislerinde hizmet kalitesi ve alt boyutları ile spor hizmetlerini tekrar satın alma niyeti arasında pozitif yönlü bir ilişki olduğu gözlemlenmiştir.

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Author Biographies

Oktay Yiğit, Niğde University

Dr. Öğr. Üyesi, Niğde University, Faculty of Sport Sciences

Eray Yurtseven, Istanbul University

Prof. Dr., İstanbul University, Medical Sciences Faculty, Basic Medical Sciences Department

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