Developing international market entry strategy for cultural tourism of Turkey

Authors

  • Faruk Alaeddinoğlu
  • Ali Selçuk Can

Keywords:

Turkish culture tourism, mode of entry strategy, international marketing, PLEST

Abstract

The aims of this paper are to examine potential international markets for culture tourism of Turkey and to determine a mode of entry strategy for it. The structure of this paper includes screening, identification, and selection stage based on applied various analysis, techniques, methods, and statistics. The major findings here suggest that South Korea and Canada are two possible foreign markets to penetrate. After deeply analysis of South Korea and Canada outbound tourism market, opening overseas tourism promotion office and applying agency are recommended as an appropriate mode of entry strategy for them, respectively. In this regard, practical implications are also mentioned for Destination Marketing Organisation of Turkey.

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Author Biographies

Faruk Alaeddinoğlu

Assist. Prof. Faruk ALAEDDİNOĞLU: He is working at the Van Yuzuncu Yil University Faculty of Arts and Sciences Department of Geography at the moment. He is currently interested in Tourism Geography (Culture and Nature Based Tourism), Planning, Geographic Information Systems (GIS), and City Geograhy. He has been worked in 4 scientific project (3 of them is currently continuing), published 14 articles both national and international journals,  and submitted 13 papers in domestic and international conferences.

Ali Selçuk Can

Ali Selcuk CAN has been working in Ministry of Culture and Tourism in Turkey since 2002 as a tourism controller position now. He completed his bachelor degree at Ankara University The Faculty of Political Science from Finance in 2000. He graduated Master of Business Administration Program from University of Wolverhampton Business School in the United Kingdom with sponsorship of that Ministry in 2009. He is currently interested in cultural and nature-based tourism, travel intermediaries, tourism marketing, and destination image. As a co-writer, he has  three scientific articles published in the national and international journals so far and currently working in a scientific project supported by Yuzuncu Yil University as a project expert.

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Published

2009-03-18

How to Cite

Alaeddinoğlu, F., & Can, A. S. (2009). Developing international market entry strategy for cultural tourism of Turkey. Journal of Human Sciences, 6(1), 509–527. Retrieved from https://j-humansciences.com/ojs/index.php/IJHS/article/view/614

Issue

Vol. 6 No. 1 (2009)

Section

Geography

License

Uluslararası İnsan Bilimleri Dergisi ISSN:1303-5134
International Journal of Human Sciences ISSN:2458-9489
 
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