Abrak, Esra, Kocaeli University, Turkey

• Journal of Human Sciences Vol. 14 No. 4 (2017) - Marketing
  Digital public relations and experiential marketing practices in postmodern museums: A qualitative research on postmodern museums in Istanbul

  Postmodern müzelerde dijital halkla ilişkiler ve deneyimsel pazarlama pratikleri: İstanbul'daki postmodern müzelere yönelik nitel bir araştırma

  
  Abstract  PDF (Turkish)  Digital public relations and experiential marketing practices in postmodern museums: A qualitative research on postmodern museums in Istanbul<p>Postmodern müzelerde dijital halkla ilişkiler ve deneyimsel pazarlama pratikleri: İstanbul'daki postmodern m